Archive for 2025

In the rapidly evolving digital world, influencer marketing has become a key tool for brands aiming to expand their audience and strengthen customer trust. As we approach 2025, it’s crucial to understand how to effectively leverage this strategy within the European Union, considering its unique characteristics, legislation, and trends. 1. Introduction to Influencer Marketing Influencer […]

In a rapidly changing digital world, short video platforms are beginning to integrate long-form content. YouTube Shorts, originally created for videos under 60 seconds, is now becoming a powerful tool for creators to promote longer videos and engage with audiences on a new level. In this article, we’ll look at how brands and Influencers can […]

As technology advances and digitalization becomes an integral part of daily life, Generation Z is facing an unexpected challenge: a significant gap in basic life skills. While this generation is highly proficient in navigating the digital world, many struggle with simple tasks like changing a lightbulb or cooking a meal. This raises concerns about self-sufficiency […]