Archive for November 2023

Social responsibility has become essential to companies’ marketing strategies in today’s business world. This area of business development is of growing interest to consumers, who seek quality products and services and expect brands to participate in social life and care about the well-being of society and the environment.

This article will examine the metrics every product manager should learn to drive growth and innovation. Imagine having tools at your disposal to track performance and predict future results.

In a world where social media plays a crucial role in digital marketing strategies, the sudden turn of events around Platform X, formerly Twitter, raises serious questions and concerns among marketers and brands worldwide.

A new era has arrived in the world of digital design and creativity. Microsoft has taken a step that will change the way we use the familiar Paint: the company has integrated the AI model DALL-E 3.

In this article, we’ll look at the steps required to create a strategy that ensures audience engagement across any channel. We’ll look at methods for analysing audiences, selecting channels, creating a content plan and maintaining consistent messaging across all platforms.