Archive for October 2023

How is social media being changed by demands for transparency and authenticity? In a world where every like, repost, and comment matters, Snapchat is boldly introducing “Paid Partnership Tags.”

In this article, we’ll look at strategies that will help you attract customers and ensure their long-term loyalty. Which approaches work? What mistakes should you avoid to avoid alienating your valued customers? Let’s get to the bottom of these questions so that you can build strong relationships with your customers.

This article will explore influencer marketing, its evolution, and current trends. We’ll look at how the development of this field influences the choice of strategies marketers choose and what results can be expected from collaborating with influencers in different niches and platforms.

In today’s world where artificial intelligence and blockchain technology are critical elements of the digital ecosystem, Meta, the company responsible for platforms such as Facebook, Instagram and WhatsApp, is introducing a new product, the artificially intelligent chatbot “Meta AI”.

In this article, we’ll look at how AI makes marketing more adaptive and targeted and discuss the opportunities for personalising marketing strategies.